“We have started providing curriculum outfits for children. Some local schools run a Victorian day, Romans Day and a World War 2 Day, so we stock outfits for these events.

We have asked the local schools to let us know when they have events, so we can make sure we have the cheapest outfits that the mums can buy, if you have children it is a lot of money for a mum to find. We can offer the parents a 10%.

It is a struggle for some mums to find the money for costumes so we make sure we provide a range for everyone, whether it’s a hat or a complete outfit.

Our unique selling point is to see it from the customers point of view.”